Albany Capital Region Marketing and Public Relations that are accountable

In today’s media-saturated culture, effective PR is a crucial part of any business that is public or private. Image and public opinion mean everything, especially in the increasingly influential realm of social media. The individual or group who wins the media race will win the ultimate goal which is the trust of the people. A good Public Relations strategy, better known as PR, is the art and science of making people, governments and organizations look good. ImageMAXmedia PR professionals work behind the scenes — sending press releases, courting journalists, researching public opinion — to position their clients as positive role models, ethical businessmen, concerned public officials and/or community organizations.

It can be difficult to tell public relations apart from advertising. Advertisers strive to sell a product or service, and a good public relations strategy focuses on shaping an image. PR and marketing are even more related in that marketing uses research and targeted communications to achieve a desired action while public relations professionals strive to gain unpaid publicity from newspaper articles or TV news segments. Strategy and who you chose for your strategy are everything when you embark on any marketing or PR campaign, trust the professionals at ImageMAXmedia to create a targeted thought provoking media campaign sure to capture the results you or your company are striving for.