Albany Capital Region Marketing and Public Relations that are accountable

In today’s media-saturated culture, effective PR is a crucial part of any business that is public or private. Image and public opinion mean everything, especially in the increasingly influential realm of social media. The individual or group who wins the media race will win the ultimate goal which is the trust of the people. A good Public Relations strategy, better known as PR, is the art and science of making people, governments and organizations look good. ImageMAXmedia PR professionals work behind the scenes — sending press releases, courting journalists, researching public opinion — to position their clients as positive role models, ethical businessmen, concerned public officials and/or community organizations.

It can be difficult to tell public relations apart from advertising. Advertisers strive to sell a product or service, and a good public relations strategy focuses on shaping an image. PR and marketing are even more related in that marketing uses research and targeted communications to achieve a desired action while public relations professionals strive to gain unpaid publicity from newspaper articles or TV news segments. Strategy and who you chose for your strategy are everything when you embark on any marketing or PR campaign, trust the professionals at ImageMAXmedia to create a targeted thought provoking media campaign sure to capture the results you or your company are striving for.

Maple Ski Ridge is supporting Schalmont Students affected by the floods that ravaged Rotterdam Junction

Maple Ski Ridge is supporting Schalmont Students affected by the floods the ravaged Rotterdam Junction

Rotterdam, NY

Maple Ski Ridge is giving back to Schalmont students who were displaced or lost belongings during the floods that ravaged Rotterdam Junction in an effort to bring joy to families during a tough holiday season. Maple ski is offering a ski or snowboarding season passes to children and families who were affected by the flood, Parents or guardians are encouraged to contact Maple Ski Ridge at 518-381-4700.

We feel terrible abut the people and children affected by the floods, we want to do anything to support our community and the children to ensure they have a positive holiday and winter season, said Kate Michener Marketing/ Special Events Coordinator at Maple Ski Ridge.” “Schalmont is our School district, we have had a long standing after school program with Jefferson elementary, and have become the winter place to go on Friday nights. Our after school program and weekend programs have welcomed thousands of children as they come to learn on the rolling Rotterdam hills. We know some of our communities children and their families had some major setbacks this year, that is why we didn’t give it a second thought to make sure families from the Junction could come over with free passes to ski or snowboard. This is the least we could do to try to help children and families through what they are going through, especially around the holidays. This offer even extends to families with children who have never been on skies or a snowboard in an effort to be a bright spot in hearts and minds as they battle a tough year. This is our way of giving them all a big Maple Ski Ridge hug, sending them up the hill to give them a break to enjoy an awesome winter activity.”

Maple Ski Ridge has been active in the community for over 4 decades now, each year they focus on an effort to ensure struggling families have the community support needed to have food on the table long after the holiday season. In a continued effort with the Regional Food Bank they have started a food drive to increase food donations over the holiday season , Maple Ski Ridge encourages donations all the time, but each Tuesday we offer the BOGO lift ticket special. We ask everyone to bring 5 canned goods to the admission counter each Tuesday to receive a Free lift ticket with they purchase a lift ticket.

Maple Ski Ridge is “The Capital Regions Best Kept Secret” where it is easy to ski local and ski often is open for the 49th winter season. Located in the rolling hills of Rotterdam just minutes off the NYS Thruway offering families a winter destination to share snowy adventures. Maple Ski Ridge offers daily Skiing and a Snowboarding on two chair lifts and two surface tows with 4 skill level hills. The winter after-school program and ski and snowboard lessons are open for enrollment with private and group lessons to begin January 3rd, 2012. The Maple Ski Ridge lesson and after school programs host all experience levels with an outlet to exercise and enjoy the winter in the Capital Region of Albany, NY. A partnership with Burton brings the newest learn to ride center to the northeast at Maple Ski Ridge. This newly formed kids program combines exclusively built snow boards and specially trained instructors to give the children the success and confidence that need to develop their skills and have fun in their winter adventures. Maple Ski Ridge is open year round as a host to ; Weddings, Family reunions, Private parties, Work functions, Bachelor parties, Bridal & Baby showers, and serves as premier location for charity fundraisers.

For more details you can reach Kate at Maple Ski Ridge 518-381-4700

or mapleskiridge@msn.com,

2725 Mariaville Rd. Rotterdam, NY 12306.

For information visit the web:www.mapleskiridge.com

Follow us on Facebook : www.facebook.com/mapleskiridge

Or Tweet with us : www.twitter.com/mapleskiridge